Avenue A | Razorfish on Netflix, Disney, and more

Posted By: Joshua Allen | May 31st, 2007 @ 2:16 PM
Prior to the aQuantive acquisition, Avenue A was already delivering a number of high-profile WPF and Silverlight applications on several continents.  Scott Hanselman talked with Kamran Hameed and Steve Gray from Avenue A to hear about some of the projects they've done and the lessons learned.  They built the Netflix and Disney demos shown at MIX, and some code that is getting massive distribution.

The first couple of minutes discuss the Microsoft relationship, and then they dive into details about lessons learned.

Kamran discusses the way that project timelines are being compressed due to the effectiveness of the technology and design tools -- for example, their Shanghai office was able to get the first Silverlight prototypes work in a matter of days.  They also discuss their experiences integrating the Expression tools suite with the practices they've developed using other vendors' tools.
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